This straightener with extra wide plates give better results for thick or long hair. Temperature control, ionic technology, and keratin coating will help you get the beautiful hair and style you want in less time. Give your hair instant care with ionic conditioning. Charged negative ions eliminate static, condition your hair, and smooth the hair cuticles to intensify hair's shine and glossiness. The result is smooth and frizz-free hair with beautiful shine. The increased plate width can straighten more hair in one go and will help to reduce the time required to style.This high temperature enables you change the shape of your hair, and gives you that perfect look like you've just come from the salon.The straightener has a fast heat up time, being ready to use in 60 seconds. Useful swivel cord technology rotates the cord to prevent tangled wires.Keratin infused ceramic plates for ultimate shine and ultrasmooth gliding.